Payton Kaleiwahea — A bespoke AI marketing agent, trained on your brand

Marketing Director · Founder · Naval Officer Veteran

Update your marketing for the post AI world.

We build you a bespoke AI marketing agent, trained on your brand and voice, that your team owns.

Marketing Director Founder Naval Officer Veteran
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Brands I've shipped with

What We Do

The 3-minute version.

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Testimonials

What operators say.

Character and capability, validated across the domains that matter: operations, marketing, and building from zero.

We hired Payton because our content was inconsistent and our team was drowning. Six weeks later we were shipping daily across YouTube, LinkedIn, IG Reels, TikTok, and email, and none of it depended on him being in the room. Instead of selling us hours like a typical consultant, he built us a machine, handed us the keys, and trained our team to run it.

Sam Steffanina
Sam Steffanina
CMO of Remix

We were fortunate to have an amazing team on JPM, but K9 was one of the best. I slept easy when he was the OOD.

Captain Anthony Roach
Captain Anthony Roach
U.S. Navy (Retired) · Pilot

Payton has the ability to drive success and produce results in some of the most challenging circumstances. He is a superb leader with a diverse and successful operational background, displaying uncanny leadership and management skills across a division of roughly 135 personnel. He possesses an unparalleled work ethic and ability to effectively communicate to achieve results.

Ashely Carline
Ashely Carline
Director of Engineering, Planning & Portfolio Operations · Commander Naval Surface Group Middle Atlantic

I've had the chance to work with Payton, and one thing that really stands out to me is how genuine he is. He's easy to work with, dependable, and you can tell he actually cares about helping people get good results. Payton leverages his tools and procedures with excellence and is always looking for ways to improve them. He's the type of person who is constantly learning, improving, and trying to bring more value to the people he works with than he is getting. He truly lives the mantra of "only in giving, does one receive."

Jonathan Bruenderman
Jonathan Bruenderman
CTO / Product & Engineering Lead · Kizuna

How we work

Your business, built step by step.

Fractional help across operations, marketing, and the AI infrastructure behind it. Use what you need.

Free consultation
Free · 30 min

It starts with a free 30-minute consultation. No pitch. Just time to understand your business and where AI actually moves the needle. Proceed, and here's the path.

01

Strategy & Discovery

  • Map bottlenecks across operations, marketing, and internal workflows.
  • Audit where your team leaks time, money, and output.
  • Identify where AI actually moves the needle, and where it doesn't.
02

Production System

  • Wire in your APIs, LLMs, agentic systems, and Claude Code setups.
  • Build the pipeline for digital and physical output at scale.
  • We've shipped 400 pieces of content in a single week. Same system.
03

Launch & Optimize

  • Stand up your file structures, skill dojo, and team workflows.
  • Train your people to produce at scale and own the system.
  • Monitor, collect feedback, and refine prompts and logic over time.

Two ways to finish

Handover

We build the AI infrastructure and hand it to your people. No strings. You maintain everything. We give you the runbook and walk away.

Retainer

Or keep us on to run your operations and marketing for you. The retainer is an option, not a leash. Cancel anytime after the first 90 days.

About

Meet Payton.

Payton Kaleiwahea

Payton Kaleiwahea

Navy Veteran · Operations · Marketing · AI Infrastructure

Navy SWO · Ranked #1 Marketing Director Founder

I served as a Surface Warfare Officer in the Navy, ranked number one in my second tour, running forward-deployed operations more than 200 days a year. I learned what operations actually means: sustained execution under pressure, distributed teams, and zero room for error.

After the Navy, I ran marketing and content at Plai Labs, then built the Wolves ecosystem engine that shipped for OpenSea, Polygon, Arbitrum, Magic Eden, and a dozen others. 400 pieces of content in a single week. 760K members tracked. $1.2M in trade volume in 48 hours.

Then I founded my own company. Today I help companies update their business for the post AI world. Not just marketing. Operations, distribution, and the agentic systems that make your team output more without adding headcount. I build it, I hand it over, and your people own it.

Based in Tulsa, Oklahoma. Available remote or in person. I care about my local community and want to see Tulsa become a tech center in the United States.

Book a free consultation See the work

Get started

Give your marketing team an unfair advantage.

Free 30-minute consultation. No pitch, just a clear plan.

● Taking 3 new clients this quarter
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FAQ

Built for the post AI world.

Who is this for?
Founders and operators who know AI can transform their business but are too busy to learn and implement it themselves. You want someone who understands operations, marketing, and the full stack of business, not just a tool jockey. You want to be walked through it, updated to today's standard, and left self-sufficient.
What's your background?
Navy Surface Warfare Officer, ranked number one in my second tour, running forward-deployed operations more than 200 days a year. Marketing director at Champions Ascension. Founder of my own company. I've run operations under pressure, built content engines that shipped 400 pieces a week, and now build the AI infrastructure that ties it all together. Most people bring one lane. I bring three: operations, marketing, and infrastructure.
Will it sound like me, or is this just AI slop?
We're AI enablers, not a slop factory. The infrastructure gets you about 80% of the way, and a human takes the last 20%. Nothing ships without your approval. We engineer the system so what comes off it is as close to finished as possible, in your voice, every time.
Is this going to replace my team?
No. It makes the team you already have output around 10x more. You can run leaner if you choose to, but the goal is enablement, not layoffs. We teach your people to do more, not hand you a reason to let them go.
I'm not technical. Can I still do this?
Totally fine. We walk you and your team through all of it. We lean on flagship models like Claude and simple web interfaces, and we recommend the most cost-effective setup, even when a slightly more technical path saves you real money over time.
Why not just hire an agency?
You can hire us as one. But the whole point of the build is that you stop being dependent on an agency, including us. We teach and hand it over so your business isn't relying on outside help to stay afloat. The retainer is an option, not a leash.
What happens when you leave? Will it break?
If something breaks on what we built under our contract, we fix it. The one exception: if you go in and change files or stack things on top against the runbook we gave you, and that breaks it, that part is on you. Everything we ship, we stand behind.
Who covers API and tool costs?
You do. APIs, LLMs, and subscriptions are billed by usage, so they live on your accounts and your cards. It's your system, running on your stack. We set it all up with you.
Do you do SEO?
No. We don't do SEO or GEO. Our lane is content, live events, landing pages, performance marketing, operations, and the agentic systems that power all of it. If SEO is your main need, we're not your team, and we'll tell you that on the call.