Wolves.co — Full Stack Marketing Engineer
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Full Stack Marketing Engineer

Before you spend a dollar on ads, find out what message actually works.

I build the content systems, AI infrastructure, and conversion architecture that turn your brand into the authority in your category. You show up on camera. I engineer everything else.

Book a free strategy call See the services
U.S. Navy Officer Veteran
NASA Capsule Recovery
Azra Games $1.2M Launch
Magic Eden Launchpad
Champions Ascension 10K+ Steam Wishlists
Shrapnel Marketing Ops
Kizuna 700K+ Community Members Tracked
Wolves DEN $250K+ Events
30M+ Total Views
Blockchain & AI Since 2020
The problem

Three types of marketers are losing right now.

The game changed. Most teams didn't get the memo. Ads are more expensive. Organic is harder. AI saturated the middle. The marketers who are winning aren't working harder. They're operating with better infrastructure.

The Marketing Engineer sits at the intersection of story, systems, and technology. Not one or two. All three. That's the only position that compounds in the current environment.

Marketer · 01
The old-school marketer. Brilliant storyteller. No idea how to wire a funnel, read an API, or prompt an LLM. Outsources everything technical and wonders why campaigns take months. The world moved. They're still writing agency briefs.
Marketer · 02
The tech person with no story. Can build anything. Can't sell it. They automate the wrong things, workflows without a message, funnels without a hook. The infrastructure is perfect. The audience never shows up.
Marketer · 03
The agency model. Built for a world where bandwidth was scarce. That world is over. One operator with the right stack now outpaces a six-person agency team at a fraction of the cost. The model isn't dead yet. But it's dying.
What I offer

Three ways to work together. One outcome.

Whether you need to test your message before spending on ads, build the full marketing system, or maintain what's already running, every engagement is scoped on the strategy call.

Entry · 2 weeks
The Hook Lab

Before you spend a dollar on ads, find out what message actually works. ICP, hook variations, live testing across platforms. Data tells you what to scale.

  • ICP definition and message architecture
  • 10 to 15 hook variations across formats
  • Live testing across 2 to 3 platforms
  • Performance report: what worked and why
  • I make the content or chop yours, scoped on the call
Start here
Most popular · 90 days
The 90-Day Build

Full stack. Message architecture, production system, AI infrastructure, website and funnel. Built for companies doing real revenue that need marketing to match.

  • ICP, message architecture, content pillars
  • 20 to 30 content assets per week from 2 sessions
  • Full AI marketing infrastructure
  • Website and funnel overhaul
  • Organic tested first, winners get ad budget
  • Weekly exec brief: KPIs and direction
Book the strategy call
Ongoing · Post-build
Maintenance Retainer

The system is built and running. This keeps it sharp: optimized, updated, and converting as your business and the platforms evolve.

  • Pipeline maintained and optimized
  • Monthly strategy and KPI review
  • Trends layer updated weekly
  • Platform algorithm adjustments
  • Available only to 90-day build clients
Book a call
Why it works

Not a consultant. Not an agency. An engineer.

Every agency will sell you a strategy. Every consultant will give you a deck. I build the thing. The funnel, the automation, the content pipeline, the AI infrastructure. Live and running before we finish the 90 days.

The most dangerous person in any company is a marketer who doesn't need to wait. No tickets, no bandwidth from product, no agency lag. They see the opportunity and ship it the same day. That's what you're getting.

Test organic before spending on ads

Content is free to test. Ads aren't. We find the winning message on organic first, then put budget behind what's already proven.

2 hours of your time per week. Ideally 4.

You show up on camera. I run pre-production, post-production, distribution, automation, and reporting. Your job is to be the face. Two hours gets us moving. Four hours compounds faster.

Inbound leads by day 30. Guaranteed.

Documented strategy, 30+ pieces of live content, at least one inbound lead from that content by day 30. If not, month two isn't invoiced until we hit it.

AI infrastructure that compounds

Every week the system gets more efficient. Research pipeline, content pipeline, lead pipeline. Automated and self-improving. One operator doing the work of ten.

You own everything we build

The strategy deck, the content system, the AI pipelines. All yours. When the engagement ends you walk away with infrastructure, not a dependency.

Payton Kaleiwahea
Who runs this

Built in the field. Not the classroom.

Service
U.S. Navy, Officer

Tactical operations. Learned discipline and precision before ever touching a marketing strategy. The foundation everything else is built on.

Creator
Videographer and YouTube creator

NASA sign-off to document a capsule recovery. Built YouTube to 7K subscribers. First real reps on camera and in post.

Community
Founded Wolves, 76K Twitter audience

Built one of the most respected tech-facing networks in blockchain and AI. We specialize in networking, live events, and content.

Brand Ambassador
Azra Games, $1.2M launch revenue

Hosted shows, produced content, and drove $1.2M in transaction volume on their blockchain launch. First time putting content directly on a revenue line.

Marketing Director
Champions Ascension, PLAI Labs

Led content strategy. Scaled Steam wishlist to 10K+. Managed festivals, landing pages, conversions, brand ads, design systems at a venture-backed studio.

Marketing Ops
Shrapnel, Neon Machine

Cross-team ops bridging marketing, artists, developers, and R&D. Built the infrastructure that kept everyone moving in the same direction.

Founder
Kizuna, tracks 700K+ across communities

Built community aggregation and sentiment analysis infrastructure for game studios and crypto projects. Where token economics became real.

Founder
WolvesDEN, Gamified Live Events

A live events company hosting in-real-life productions. Partnerships with OpenSea, Avalanche, Polygon, Beamable, Immutable and more. Networking + content + gamification, on the ground.

Now
Wolves.co, Full Stack Marketing Engineer

Everything above turned into a system, designed and engineered with you in mind.

Brands & partners
Azra Games Magic Eden Champions Ascension PLAI Labs Shrapnel Neon Machine Kizuna Avalanche Polygon Immutable OpenSea Animoca Brands Star Atlas Beamable
Questions

Common asks.

Q · 01Who is this actually for?
Founders doing $2M to $10M a year who have a strong product but marketing that doesn't reflect the size of what they've built. And marketing directors at companies with budget and pressure to perform, who've been burned by agencies that delivered decks and no results. The common thread: you need someone who builds, not someone who consults.
Q · 02I can just do this myself. Why wouldn't I?
You can post. But can you run a controlled test across TikTok, Instagram, YouTube Shorts, LinkedIn, and X simultaneously, with five different hook variations on the same source piece, while also running your business? That's not posting. That's a surgical experiment. And it's what tells you what to scale before you spend on ads.
Q · 03What does the time commitment look like for me?
Two hours a week on camera. Ideally four. That's it. I run pre-production so you show up prepared. I run post-production so you never touch an edit. I handle distribution, automation, reporting, and strategy. The only thing you can't delegate is your face, and that's the only thing I'm asking for.
Q · 04What's the guarantee?
By day 30 you will have a documented content strategy, 30+ pieces of live content across platforms, and at least one inbound lead generated from that content. If not, I don't invoice for month two until we hit it. The only condition: you show up to your sessions. If you don't show up, that's not a guarantee situation and we both know it.
Q · 05What's the difference between the Hook Lab and the 90-Day Build?
The Hook Lab is the front door. Two weeks. You find out what message works before you commit to building the whole system around it. The 90-Day Build is the full infrastructure: production machine, AI pipelines, website, funnel, distribution. Most clients do the Hook Lab first. The data from it shapes everything we build next.
Q · 06What if I'm starting from zero?
Clean slate. No legacy content to wrangle, no team conflicts to navigate, no bad habits to unlearn. We decide what you stand for, get you on camera, test what lands, and build from data. Starting from zero is actually the best position to be in. We install something coherent from day one instead of inheriting someone else's system.
Q · 07What does it cost to run the ads side?
Ad budget is separate from my fees. But here's the model: we don't touch ad budget until organic has told us what works. The Hook Lab identifies winning hooks and messages. The 90-Day Build scales them. Only then do we put money behind proven creative. Which means you're never paying to test on paid. Organic is free to test. Ads aren't.
Next step

Your revenue is telling one story. Your marketing is telling another.

30 minutes. We map your current setup, find the highest-leverage starting point, and decide together whether there's a fit. You'll walk away with clarity either way.

The guarantee: Inbound leads from your content by day 30, or month two isn't invoiced until we hit it.
Book a free strategy call
Built and run by Payton Kaleiwahea